It is worth the 3 million dollars even they only get 30 seconds. It is worth the money because they in turn will praboly make more than they spent on the ad since there are many people that watch the Super Bowl. The drink companies would do especially well because when you are watching the game you will praboly get thirsty and if you have just watched a commercial for a drink then you will likely choose that one. Even though the commercials are short they are anticipated upon and are usally better then the regular commercials since there is more invested in them.
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