Photo Retouching

I feel that photo retouching has gone to far and makes the model look completely like someone else. The photos that are being retouched have already been altered because of all the make up that has been put on the models and how their hair is done because this is not they way that they would normally look. An example of this would be in the dove evolutions ad when she had her hair and make up done by the artists and it completely changed how she looked and her natural look. The effects on the audience are entirely bad because this promotes peole to look a certain way even though this can never be achieved since the photos have been retouched. Seeing how much the photos are retouched makes me feel a little better but there is still the pressure to look like this although unacheivible it makes younger girls especially feel bad about the way that they look since most do not have the knowledge about photo retouching yet.

Link: http://www.youtube.com/watch?v=P4wI_o8gyxA